Here are the specifications for each social media platform you can post to from Optimal Blue's Social Cloud. The following specifications will help you create your posts and avoid any issues posting to the various social platforms.
  

Facebook 
 
Image:
You can share up to 10 images in 1 post
10 MB max size
1200x630 max resolution


Recommended Image Size for posts—1200 x 630

Carousel: 1200 x 1200 minimum-600 x 315

Video:
Titles need to be 125 characters or less
1GB max
20 min max length
MP4
1080x1350 recommended size

Text/Caption:
For image and video posts, captions can be up to 63,000 characters
 For posts that share a link as the "media" of the post, captions can be up to 1000 characters


Posting to groups are no longer allowed per Meta's API  


Instagram  

Image:
You can share up to 10 images in 1 post
Images should be 1080x1080px or 1080x1350px maximum, 1080x566px for horizontal content


Recommended Image Size for posts–width of 1080 pixels

Landscape: 1080 x 566 

Portrait: 1080 x 1350 

Square: 1080 x 1080 

Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Video:
3 seconds minimum, 15 min maximum length
9:16 aspect ratio, 1920 maximum vertical, 1080 horizontal pixels max
1GB max
Maximum bitrate: We recommend 5 MB/second to avoid overloading Meta's servers, but they do accept up to 25 MB/second
MP4 file type

Video content will post as an Instagram Reel by default

Text/Caption:
2200 character maximum
30 hashtag limit
Links will post, but will post as text (alternate is using "link in bio" on Instagram)


Story Post:

Image:

Images should be 1080x1080 or 1080x1350 maximum

Aspect Ratio: 9:16

Unable to tag accounts/users in Story post

Steps to creating a Story post here

Must be a Business Instagram account

Video:

Aspect Ratio: 9:16 is recommended to avoid cropping or a backgroundResolution: Max 1920 horizontal pixels x 1080 length pixels


LinkedIn I

mage:
1080x1080 resolution recommended
9 images max for 1 post


Recommended Image Size for posts—- 1200 x 627

Carousel: 1080 x 1080

Video:
10 minute max length
200 MB max
Title needs to be 400 characters or less
MP4 file type

Text:
3000 character maximum 

30 Hashtags maximum


Twitter  

Image:
1600x900 resolution max
4 images per post max

Video:
2 min 20 second max length
512 MB max
1280x1024 resolution max
MP4 file type

Text:
 280 character maximum 


Youtube 


Image:

Not Allowed


Video:

512 MB max

MP4

100 character title max


Shorts:

For your video to be posted as a YouTube Short, it must:

Be 60 seconds or less

Be in the vertical format with an aspect ratio of 9:16 and a resolution of 1080x1920 pixels


YouTube also categorizes square videos under 60 seconds as a Short:

The aspect ratio must be 1:1 with a resolution of 1080 by 1080

Due to the square cropping, the video will be posted with a black bar at the top and bottom

The black bars at the bottom leave space for viewers to easily see the video title, channel name, and subscribe button, so use them at your discretion


Text:
15 hashtags max
5000 character caption max 


Google Business Profile  

Image:
1 image per post max

1080x1080px resolution recommend


Video:
30 seconds maximum length
MP4 file type


Text:
1500 character caption max
Follow Google posting guidelines here
 

TikTok  

Image: 
 
Not allowed

Video:
10 minute maximum
1080x1920 resolution max
MP4 file type

Text:
150-character limit for caption 


Pinterest  
Image:
Only single image posts


Recommended Image Size for posts—- 1000 x 1500

For square posts(pins): 1000 x 1000


Video:
60 second max
1080x1920 resolution recommended
 Must be a business Pinterest account 


Text:
20 hashtag limit
Cannot replace the cover image when sharing an article as the "media" of the post
Cannot contain links in the caption
Caption must be 500 characters or less