If you run analytics or campaign management tools or ads on Instagram, you are required to have a Business Instagram Account.
With an Instagram Business Profile, you:
CAN:
- Get access to Instagram Analytics about your followers and posts (Instagram Insights)
- Promote Instagram posts as ads
- Add links to Instagram Stories
- Schedule and Auto Publish your posts to Instagram with Later
CAN’T:
- Go private on Instagram
- Connect to multiple Facebook pages