If you run analytics or campaign management tools or ads on Instagram, you are required to have a Business Instagram Account.



With an Instagram Business Profile, you:


CAN: 


  • Get access to Instagram Analytics about your followers and posts (Instagram Insights)
  • Promote Instagram posts as ads
  • Add links to Instagram Stories
  • Schedule and Auto Publish your posts to Instagram with Later


CAN’T: 


  • Go private on Instagram
  • Connect to multiple Facebook pages