You can link your Google Analytics account to enrich your Optimal Blue Social Cloud reports with web data.

Steps to integrate Google Analytics:

Navigate To Brand Settings and click on the Integrations Tab.

Click on Add New and select Google Analytics.

Click on the account associated with the Google Analytics account you would like to add and "Continue" to link your GA 4 account.

Now that your account is linked, it will look something like this within your Existing Integrations:

Click the link displaying "Change Website" to choose the Google Analytics property you'd like to include for this brand workspace

Now hit 'Save Changes' and you're ready to add your Google Analytics to your Cloud Campaign reports!

Navigate to the Reports section and click on New Report. Click on Toggle Advanced and Include Website Analytics.