Account Level Metrics:
Optimal Blue Social Cloud supports detailed Account-level analytics, available by clicking on the “Account” link under the “Analytics” category in the left navigation menu.
The “Account” Analytics screen supports the selection of Accounts, a base date range, as well as a comparison period. When a comparison period is set, the detailed metric breakdowns below each chart include the delta between the period and comparison period.
Example: If you’re looking at January 1-15th, page level data will show activity that took place during that time, regardless of when the post was published.
Audience Growth- Shows follower growth over period of time, broken down by account
Exposure- Shows total impressions and unique account reach
Engagement Breakdown- Total engagement metrics over period of time + change
Engagement Rate- Proportion of your audience engaging on content. Shows effectiveness of the content being posted
Post Level Metrics:
- Think of this more as a lifetime value measurement. This measures the activity that happens to a post over time
- When pulling a report for December, this will show analytics for posts published during December only
